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Poshmark Sales Are Down for Everyone, but Resellers Who Switched to Bundling Are Still Hitting Their Numbers.

Kevin Gui
Kevin GuiJune 29, 2026

Short answer: While Poshmark's overall traffic fluctuates and single-item sales have slowed for most sellers, resellers who shifted to encouraging multi-item bundles have maintained revenue because bundling increases average order value and activates a buyer-intent signal that the algorithm rewards. The bundle tab is the most underused tool in most sellers' closets.

Poshmark's algorithm currently rewards listings that generate bundle offers because they signal higher buyer intent, yet most sellers still price for single-item sales and ignore the bundle tab entirely while complaining about disappearing sales. The conversation about declining Poshmark performance almost always focuses on what the platform is doing wrong. The sellers hitting their numbers are usually doing something differently.

Why Poshmark's Shipping Structure Makes Bundles Profitable for Sellers

The bundle dynamic on Poshmark is driven by a structural incentive that benefits both parties in the transaction. When a buyer purchases multiple items from the same seller, only one shipping fee applies, regardless of how many items are in the bundle. For the buyer, this means that adding a second or third item to a basket significantly reduces the effective per-item cost. For the seller, a bundle means one sale, one box, one ship label, and potentially one Poshmark 20% fee applied to a higher total than any of the individual items would have generated alone.

A seller who has a $30 shirt, a $45 blouse, and a $25 skirt in their closet might close each as a separate sale over three weeks, netting $24, $36, and $20 respectively after Poshmark's cut, and pay for three shipping labels on their end. The same buyer who wants all three items and bundles them pays one shipping charge and gets an automatic 20% bundle discount. The seller closes a $80 bundle net (versus the $80 combined from three separate sales) in one transaction, ships once, and generates a buyer who had a genuinely positive value experience and is more likely to return.

Five Bundling Tactics That Work

  1. Enable automatic bundle discounts. Poshmark allows sellers to set automatic percentage discounts for bundles of two or more items. This requires no active monitoring: when a buyer builds a bundle, the discount applies automatically. Set the discount at a level that is genuinely compelling, not a gesture. A 10% discount is meaningful at higher price points; on lower-priced items, it barely registers. Consider 15% for two items and 20% for three or more as a starting point, and adjust based on your margins.

  2. Comment on buyer bundles with a personalised message. When a buyer adds items to a bundle cart, Poshmark notifies the seller. This is an active sales moment. Write a personalised comment acknowledging the bundle, mentioning any additional relevant items in your closet that might complement what they have chosen, and explicitly offering to work on the price if they need it. This is the step most sellers skip because it requires active attention, and it is often the step that converts.

  3. Create dedicated 'bundle me' listings. Some sellers list a low-priced or free item specifically to anchor bundle behaviour. A '$1 bundle add-on: pick any item from my closet' listing functions as an invitation to explore the full inventory. It attracts buyers who might otherwise only look at a single item they searched for, and once they are browsing the full closet, bundle creation becomes natural.

  4. Use the style tag to prompt bundles. When you list items, tag them with the same style, aesthetic, or outfit-use tags. A buyer who searched for 'cottagecore' and found your linen dress will see your other 'cottagecore' tagged items surfaced in their browsing. Consistent tagging creates natural style cohorts within your closet that encourage buyers to imagine the items together.

  5. Send offers to likers with a bundle note. Poshmark allows sellers to send discounted offers to buyers who have liked items. When you send these, customise the message to mention other items in your closet: 'I noticed you liked the green dress, I also have a matching belt and a similar blouse that ship free in a bundle.' This requires a few extra seconds per offer but converts significantly better than a generic price-drop notification.

Pricing Items for Bundle Economics

The mathematics of bundling requires that individual item prices reflect the anticipated bundle discount. If you price every item at your absolute floor and then apply a 20% bundle discount, you will either price yourself into a loss or be unable to offer a bundle discount at all.

The practical approach is to price individual items 15% to 25% above your actual floor, which creates enough room to offer a meaningful bundle discount without compromising your net. A $40 item priced at $48 can receive a 20% bundle discount and still net you $40 before Poshmark's fee. The buyer perceives genuine value; you achieve your target net.

The psychological dimension of bundle discounts is significant. Research on bundled pricing consistently shows that buyers perceive the combined value as greater than the sum of the parts when presented as a discount, even if the individual prices were set to accommodate the discount from the start. The bundle feels like a deal even when the economics for the seller are identical to three separate single-item sales.

Using Crawli to Set Confident Bundle Prices

One of the practical challenges in bundle pricing is knowing whether the individual items you are grouping are priced correctly relative to what similar pieces are selling for across platforms. If a buyer wants to bundle three tops but you are uncertain whether your prices are competitive, an under-informed response is either to decline or to discount more than necessary.

Crawli can show you what similar pieces are selling for across Poshmark and eBay simultaneously, so when you receive a bundle offer or want to proactively reach out to a buyer with a bundle proposal, you can send an offer with confidence that your pricing reflects current market reality rather than what you hope the piece is worth.

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